Bio-Oil on Red Agency client listBy Jonas Lopez in Marcoms News on Tuesday, 09th January 2018 at 12:33pm
The new account is an expansion of Red Agency’s relationship with Bio-Oil parent firm Aspen Australia. It allows Red Agency to handle Bio-Oil’s integrated communications and marketing strategy for 2018, centreing on encouraging users to follow the product’s recommended-use guidelines to apply twice a day for maximum results. Cohesive ideas for Bio-Oil’s long-term PR and social influencing potential helped Red Agency win the account, said Aspen Australia marketing manager for over-the-counter consumers Michelle Quinn.
Healthcare practitioners, partner organisations, and retailers will be tapped further to aid in promoting the product, which is designed to treat scars and stretch marks.
“Health and wellbeing is an increasingly important focus for many Australians, and it’s exciting to be awarded the opportunity to work with a leading brand like Bio-Oil to support their marketing activity,” added Red Agency consumer practices chief Adam Freedman.
“While Bio-Oil is already used by many Aussies every day, we’re looking forward to partnering with them to build the brand further in the coming months and bringing its story to life.”
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InsideOut partners with Briggs & StrattonBy Jonas Lopez in Marcoms News on Friday, 19th January 2018 at 3:01pm
NSW PR outfit InsideOutPR has signed up the Australian arm of American engine manufacturer Briggs & Stratton as a new client.
The new partnership came after InsideOut successfully presented a new pitch for Briggs & Stratton’s product line, which includes lawnmower engines, mobile petrol-powered emergency generators, pressure washers, and cleaning solutions.
“We are thrilled to be #working with @briggsstratton and we are ready for the year ahead. Watch this space for more to come!” read a Tweet on InsidePR’s profile.
Viva! welcomes F/NE to GlobalHealth PRBy Jonas Lopez in Marcoms News on Thursday, 11th January 2018 at 12:14pm
South African health communications consultancy F/NE is now part of VIVA! Communications’ remit as service provider to the GlobalHealthPR network.
The Johannesburg-based agency sought partnership with GlobalHealthPR to further cultivate communications ties with various international healthcare providers and apply it towards improving the quality of the healthcare industry in Africa.
F/NE stated that the development is essential considering at least half of all Africans need steady access to modern healthcare services. The providers comprise pharmaceutical companies, medical-device manufacturers, and advocacies, among others.
“F/NE will inject significant strength into our unique global healthcare communications network and offer all partners, invaluable strategic communication insights and expertise which we can all share with our respective clientele,” said VIVA! Communications head Kirsten Bruce.
Cannings Purple welcomes new CEOBy Jonas Lopez in Marcoms News on Wednesday, 20th December 2017 at 12:30pm
Perth PR outfit Cannings Purple has filled in a new CEO position, with current director Annette Ellis assuming the helm.
Ellis’ new position will put her in overall coverage of the company’s daily operations. As part of the new organizational structure, current associate director Fran Lawrence will be promoted to corporate affairs director. Current managing director Warrick Hazeldine will be tasked to outline the company’s strategic direction while “providing clients and growing key markets,” the company stated.
The promotion is full-circle for Ellis, who joined the company as associate director in 2008 and landed the directorship two years later.
“These appointments position us well to continue to lead the market in the provision of specialist services in the areas of strategic communications advice, media management, stakeholder relations, crisis communications and influential, multi-channel campaigns,” said Hazeldine.
Agent99 lands Product of the Year service dealBy Jonas Lopez in Marcoms News on Tuesday, 19th December 2017 at 4:44pm
Independent PR outfit Agent99 scored a triumph as a result of this year’s Product of the Year Australia Awards, with the company being recognised as the award body’s official communications provider.
Agent99 was initially hired to help the Product of the Year Awards team prepare for this year’s awards night, as earlier reported over Influencing.
Under the new setup, Agent99 will devise and execute a comprehensive plan of action to build up interest for the 2019 Product of the Year Awards show in November 2018. This includes covering all categories of the Awards night and the winning brands through influencer content which highlights stories that speak the most about the brand.
“I was really impressed with the work carried out by Agent99 over the past three months and the excellent results they delivered in the lead up to and following the 2018 winner announcement. I’m really excited to see what they can achieve throughout the year and in particular deve
Ogilvy PR moves up staffBy Jonas Lopez in Marcoms News on Friday, 15th December 2017 at 4:30pm
Some members of Ogilvy PR are moving up in the organisation, the agency announced today.
At the executive level, current deputy CEO Richard Brett lands the CEO spot from Kieran Moore, who wraps up seven years at the helm to head Ogilvy PR Australia. Moore is currently CEO of PR and PA for WPP AUNZ, but her new job will bring the satellite businesses of Ogilvy PR, such as Howorth Communications, Pulse Communications, and Ogilvy’s social media service, under her aegis.
Elsewhere in the Ogilvy PR organisation, former agency strategy and planning director Kaz Scott sits as the new chief influencer officer while ex-Nova Entertainment finance and operations director Caitriona Circosta is the agency’s new finance director. Jacqui Abbott lands the managing directorship of Pulse after ten months as deputy managing director.
DEC PR scores Hisense accountBy Jonas Lopez in Marcoms News on Tuesday, 12th December 2017 at 4:06pm
DEC PR has landed leading appliance manufacturer Hisense as a new client.
The company won the assignment following a tough pitch. The new partnership will see DEC PR handle Hisense’s corporate communications and aid in branding activities, mostly in concert with Hisense’s other marketing partners.
“Hisense offers Australians high-quality, competitive products in the electronics and whitegoods segments. The brand has made strong inroads in the Australian market, established a strong reputation among consumers and the industry and we look forward to building on this momentum,” said DEC PR CEO Michael Henderson.
“We’re delighted to partner with DEC PR as we prepare to enter 2018. It will be a big year for our brand, kicking off with CES in January as well as activating a global sponsorship of the 2018 FIFA World Cup,” added Hisense marketing director Andre Iannuzzi.
Filtered Media brings new talentBy Jonas Lopez in Marcoms News on Tuesday, 12th December 2017 at 3:33pm
Communications outfit Filtered Media has announced the hiring of eight staff members as part of an ongoing expansion.
For Filtered’s Finance + Technology department, the firm welcomed former News Corp video news director Nicole Manktelow as its new content director, Charlotte Goodwin as content manager, and Jessica Testa as content and PR assistant.
The Consumer Lifestyle practice now has Candice Witton as content producer, Natalie Cupac as content assistant, and Emily Nowland as PR manager. Nowland recently stepped down from a similar job at event organiser Expertise Events.
Hannah Eastwood will tackle online engagement as the new social media executive. Tom Henderson signs on with Filtered’s Design + Production team as production assistant, with part of his remit assisting in the development of podcasts right out of the company’s new podcast studio.
The new hires also join senior manager of Content + Analytics Nick Ross, who came onboard earlier in