DEC PR to steer MG Motor PR in Australia

By Craig Daveson in Marcoms News on
DEC PR has been named as the strategic communications lead for MG Motor in Australia this week after winning a competitive pitch for the brand.
 
The appointment was made by MG Motor’s parent company, Chinese automotive manufacturer SAIC. At the same time, DEC PR will also be managing corporate communications for SAIC Motor Australia.
 
DEC PR will be helping to build up the MG Motor brand in Australia via strategic PR, media, events, social media and influencer marketing. The company will also work hand in hand with Atomic212 which has been tasked with advertising, creative and media buying for MG Motor.
 
Previously, DEC PR helped out with MG Motor’s re-launch in 2016 which saw the new MG GS make its debut locally.
 
SAIC’s marketing senior manager for Australia, Danny Lenartic, said: “In DEC PR, we have appointed an agile agency partner that is hungry to help us grow by connecting us with a new generation of MG fans and customers.”
 
“We’ve worked on several successful programmes together so far, and the calibre of DEC PR’s thinking, creativity, flexibility and agency culture has been a standout. It also helps that they’re a bunch of car nuts who can’t wait to jump behind the wheel of our cars at any opportunity!”  
 
DEC PR CEO Michael Henderson added; “MG is famed for its playful approach to communications and has been making motoring fun for drivers since 1924. It is this heritage, combined with SAIC’s vision for innovation and track record of high quality engineering that makes the appointment such an exciting partnership for us, and a proud addition to our consumer portfolio.”

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More Marcoms News

Girl PR turns to Girl Communications

By Jonas Lopez in Marcoms News on

Sydney boutique agency Girl PR is now officially known as Girl Communications.

Agency creative director Juliet Potter said the rebrand came about as a result of the company evolving over the course of ten years, from a simple PR outfit to offering a variety of services, such as SEO, creative content, and brand creation and management.  

“The ‘fast-food’ approach to PR has had its day and for a brand to benefit long-term, we have to deep-dive beyond any obvious media hooks… At our core, Girl Communications will always be unpinned by creative, impactful campaigns and content, and always ahead of the curve,” said Potter.

Ogilvy Impact scores back-to-back IABC Gold Quill win

By Jonas Lopez in Marcoms News on

The International Association of Business Communicators (IABC) has bestowed a second consecutive Gold Quill Merit Award on WPP satellite agency Ogilvy Impact.

The Merit Awards honours, for the internal communication category, were for Ogilvy Impact’s campaign with mining firm BHP to educate it’s 65,000-strong labour force about the company‘s strategic direction. The work concerned an inhouse research project on employee attitudes towards the company then discover ways to address them in pursuit of the firm's long-term goals.

The IABC will present the awards at the IABC World Conference in Montreal on June 5, 2018.

A full list of honours is available at the IABC website. 

Daylight Agency welcomes new staff

By Jonas Lopez in Marcoms News on

The Daylight Agency has added four staff members onto the roll.

Katya Ginsberg and Emma Catchpole are onboard as senior account managers. Catchpole is a veteran of the UK consumer marketing communications circuit, while Ginsberg’s niche is in the hospitality and beverage sector.

Mimi Poole signs on as an account executive.

Karen Keech is back into the fold as senior consultant after years living interstate and abroad. She previously ran travel and tourism accounts under Daylight’s precursor, Icon International Communications.

“We are building a solid team of account managers and creative professionals to deliver our unique proposition of brand promotion coupled with brand protection. The Daylight Agency is all about ensuring our clients sleep well at night knowing that proven strategies are in place to protect their brand and then helping them build that reputation when day breaks,” said agency MD Chris Gray.

Photo (L to R) – Katya Ginsberg, Emma Catc

Filtered Media opens new social-enterprise department

By Jonas Lopez in Marcoms News on

Integrated agency Filtered Media has established a new department called the Social Enterprise Practice (SEP).

Catering towards not-for-profit organisations, corporate foundations, and cause-oriented groups, among others, the SEP is meant to change notions that creative communications for social enterprise clients are mostly pro bono work.

To this effect, Filtered Media has appointed former Royal Foundation media manager Louisa Sampson as SEP director. She is seasoned in working social campaigns for private and government charities in the UK, the most notable of which is doing media relations for a mental health campaign spearheaded by The Duke and Duchess of Cambridge and Prince Harry.

Filtered Media has put in Consumer + Lifestyle practice campaigns for Diabetes NSW & ACT and KYUP! Project into the SEP portfolio alongside new partnerships with City West Housing, the Crisis Prevention Institute, and 4Community.

“The Social Enterprise practice fulfils a long-held dream of

WPP AUNZ welcomes new Ogilvy CommonHealth Australia GM

By Jonas Lopez in Marcoms News on

WPP AUNZ satellite agency Ogilvy CommonHealth Australia has appointed its medical communications director, Kristina Luburic (pictured), as its new general manager.

She assumes the post from five-year incumbent Gary Pattison, who stays on as WPP Health & Wellness AUNZ CEO. The move allows Pattison room to manage WPP’s health and wellness portfolio.

Luburic is an experienced hand within the Ogilvy CommonHealth Australia family, having spent the past nine years in the company in director-level positions, plus nine years in other medical communications agencies.

“I’m truly honoured to take the position of GM at OCH and lead our passionate and uniquely talented team in creating inspiring and life-changing work for our clients,” said Luburic.

TNA scores new clients

By Jonas Lopez in Marcoms News on

The Trish Nicol Agency (TNA) has brought six new clients into its Property, Architecture & Design Division (PADD).

Cbus Property is an integrated property investment company, with its asset portfolio valued at over $3.2 billion.

Schiavello is a Tullamarine-based property development and commercial fitouts company.  

CABE, SHOKAI Ausbao, COLI Australia, and EQ Projects are under PADD’s property development listings.

CABE has reaped awards for building high-quality residential, commercial and mixed-use properties using sustainable practices.

EQ Projects is best known for premium residential and commercial projects in Sydney’s Upper North Shore and the Eastern Suburbs. SHOKAI Ausbao is a part of Beijing-based property developer SHOKAI Group and COLI Australia is part of Fortune 500 property developer CSCEC.

WPP AUNZ adds flexible leave, talent building and stockholding schemes

By Jonas Lopez in Marcoms News on

 

WPP AUNZ has introduced a range of new programmes for its employees.
 
The first of the programs is called MyTime. The objective of the program is to enable employees with paid annual leave to finance an extra leave of absence of up to four weeks a year for other interests. They will also have the option to negotiate flexible work schedules.
 
The company will also open an internal talent development school. Called The Academy, the new school will mould WPP AUNZ employees into building up their skillsets for further career advancement.
 
The biggest of them all is a new corporate stock initiative wherein each eligible employee will have $500 worth of WPP AUNZ shares.
 
“WPPAUNZ has more than 5,000 people across Australia and New Zealand and they are the lifeblood of our business,” said Mike Connaghan, CEO WPP AUNZ (pictured).
 
“We know that having our teams engaged is essential to our business. The share ownership scheme means th

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