Impressions lands Woodbridge

By Jonas Lopez in Marcoms News on
PR agency Impressions Marketing Communications has taken on Woodbridge Smokehouse in Tasmania as its newest client. 
Woodbridge is a smoked fish provider operating out of a 25-acre apple orchard southeast of Hobart. The company offers ocean trout and salmon smoked over local hardwood.
Impressions will also handle marketing for Woodbridge’s Taste House, a special tasting room where visitors can sample the company’s offerings.   

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More Marcoms News

Ogilvy runs new PR campaign for beer brand

By Jonas Lopez in Marcoms News on

The Sydney offices of WPP AUNZ satellite firm Ogilvy have partnered with Hahn for a new campaign to honour the brewer’s 30th anniversary.

Called “Hahn – Now You’re Talking,” the campaign aims to position Hahn as a drink that generates many conversations between friends. The campaign takes off this week with a TV commercial asking questions on the most epic pub anthem ever, while Hahn bottle caps will have fun questions for drinkers to lead off on. Other marketing elements will be gradually introduced down the line under an integrated project called “Beer Banter”.

“There’s nothing more Aussie men love than a bit of banter over a beer with their mates discussing all of life’s big, and not so big issues,” said Ogilvy Sydney ECD Derek Green.

“So the ‘Beer Banter’ campaign, across all its executions, takes a good look at these conversations and the connections they have always had, and will continue to ha

Kite Communications earns Volt Bank gig

By Jonas Lopez in Marcoms News on

PR agency Kite Communications has won the service contract for Volt Bank’s consumer banking division.

The new partnership will see the Kite team manage Volt’s influencer, social media, content strategy, and paid media activities. The Australian Prudential Regulation Authority granted Volt Bank a permit as the country’s first digital bank earlier this month.

Volt Bank brand and marketing manager Lillia Kelemen said the Kite team understood from the outset what the bank was looking to achieve in attracting new depositors. 

“We are delighted to be working with Volt Bank and we truly believe in what they are trying to do for Australian banking customers. Their technology, outlook and operating model have the potential to fundamentally change how Australians think about money, and we look forward to working closely with volt bank to communicate their value to Australians,” added Kite Communications GM Lori Susko.

Green Door Co opens new accounts

By Jonas Lopez in Marcoms News on

PR agency Green Door Co has earned representation for three new companies while also having a previous client back on the list, Mumbrella reported today.

The company stated that corporate travel payments provider AirPlus International is assigning Green Door to run its APAC PR operations. Their previous partnership ended in 2015.

The new clients are JDA Software, Nucam Group and Slipstream.

JDA Software is a provider of retail supply-chain solutions and Green Door Co will develop the company’s Australian market brand presence.

For Slipstream, an investment property aggregator, Green Door Co will counsel the company about current Australian property laws and its current market position.

For the Nucam Group account, Green Door Co will aid the executive team in developing a corporate thought-leadership programme.  

“All of these brands, AirPlus International, JDA Software, Nucam Group and Slipstream have one thing in common – they’re focused on becoming

Daylight opens new government relations arm

By Jonas Lopez in Marcoms News on

Boutique communications outfit The Daylight Agency has established a special government relations team.

The new section will handle the agency’s work with accounts for government bodies and political organisations.

To this end, the agency hired licenced solicitor David Begg (pictured) to manage the department. He has around 30 years’ experience working in government circles and several industries, partly as a government relations and advocacy consultant.

“We are extremely pleased David has chosen to join us at a time when we are undergoing significant growth. Along with his commercial acumen, David brings an extensive political network and a deep understanding of government relations and strategy,” said Daylight Agency managing director Chris Gray.

“I am looking forward to working closely with our clients to analyse issues and develop action plans that are workable within both the political and commercial arenas,” said Begg of his appointment.

Ogilvy-BMW partnership ends

By Jonas Lopez in Marcoms News on

Ogilvy Australia’s partnership with the Australian arm of German automaker BMW Group is over.

An Ogilvy representative stated that both companies have agreed not to renew their contract after it recently finished. BMW Group Australia and Ogilvy have been partners since the early 1990s, with the work remit covering sales and marketing for BMW and Mini.

As a result, BMW Group has started to entertain applications for new creative partners.

New Melbourne office set for LEWIS APAC expansion project

By Jonas Lopez in Marcoms News on

Comms agency LEWIS’ APAC regional expansion plan will bring a new Melbourne office alongside several in Asia.

The company revealed today that under the plan, codenamed APAC 2020 大湾区 (da wan qu), LEWIS’ Sydney operations will have an expanded labour pool, including new staff for an on-site digital hub.

Melbourne will host one of eight new offices that the agency will establish in the Asia-Pacific region. The other seven are in Thailand, China, Indonesia, and Vietnam.

“In addition to scaling our operations, my goal is to expand our creative and digital services. There’s a tremendous amount of talent throughout Southeast Asia in particular and our investment will enable us to tap into and unleash it for the benefit of clients,” said Lewis South APAC 2020 Controller Emma Jenkins.

“APAC is maturing rapidly to adopt a leadership position globally LEWIS has three major advantages over the holding companies; Firstly, we’re a unitary brand; W

WPP AUNZ opens new engagement practice

By Jonas Lopez in Marcoms News on

WPP AUNZ is set for improved community relationships with The Bond & Associates, a specialized stakeholder/community engagement agency.

The new agency brings together a team of experts from all of WPP AUNZ’s agencies to handle interactions with private and government stakeholders.

The group’s operations remit includes research, policy development, and government consultancy.

Gail Morgan comes aboard The Bond & Associates from WPP AUNZ government relations agency Hawker Britton as its new national director.  

“With unprecedented infrastructure spending across the country and greater focus expected on service and policy delivery in the future, the demand is already high with further growth in this sector expected.  

“Teamed with an increased understanding by all governments of the critical influence stakeholders can play on policy and service delivery, the time is right for us to create a competitive offer in this space, for the current and

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