Ross leaves PC World behind for Filtered Media

By Phil Sim in Media News on
IDG’s PC World is on the lookout for a new editor, with Nick Ross’ long and colourful career as a technology journalist winding up next month as he becomes the latest hack to flip across into content marketing.
 
Ross will join Filtered Media, the content marketing firm founded by another former technology journalist Mark Jones, in four weeks time.
 
“It’s sad to be leaving journalism, but I’m looking forward to doing something different”, Ross told Influencing.
 
Because as Ross points out, technology journalism has “been my life” for the last 15 years. Ross arrived in Australia from the UK in 2005 to take on the role of editor of PC Authority, before embarking on a number of considerable challenges. These included founding his own digital magazine publishing entity, launching a tech-focused site on the ABC network, taking over the PC World editorship and having a crack at a publishing-tech start-up.
 
And while his new role in content marketing, is certainly another change-up, he doesn’t believe it will be all that different to the work he has been doing at PC World.
 
“What I’ve been doing for the past year and a half, has pretty much been content marketing, SEO optimisation with a bit of journalism mixed in,” he said.
 
“So really I’ll be doing much the same thing, just for private companies.”
 
Ross points out that his most recent job description, shows just how much the world of journalism has changed over the last decade.
 
“A lot of what I do now is marketing content, so as it comes on top of Google,” he said. “A huge proportion of publisher’s traffic these days comes from Google so if you’re going to write a review you’ve also got to know how to get it to the top of Google.”
 
Ross said he was attracted to working at Filtered, in particular, because he felt that CEO Mark Jones “gets the whole media landscape is changing weekly,” and with the gradual decline in the journalism ranks he feels that content marketing can only increase its share of the marketing pie

Not that Ross hasn’t given his best, at trying to do something positive for the publishing sector. For the past couple of years, Ross has been trying to launch a micro-payment start-up called Nanotransactions that would let readers pay tiny amounts based on factors like the amount of time they spent on a site. However, like his journalism career, Nanotransactions is being shelved for the moment.
 
That was result of being “badly let down” by his technical partners that had promised to build out the service, but had failed to get the product to launch.
 
“It was meant to be four weeks of work away from launch in March last year. By October, I was saying to them “where is it”? In the meantime, I’d been offered trials with publications in Australia like the SMH, and one large overseas player, and everyone was “sounds great, show it to us, and we’re interested”.

“But they just never delivered, so I’ve cut them loose and stopped it for now.”
 
Certainly Ross’s career has had its high and lows, probably more so than most. He said he was immensely proud, in the first instance, at reversing declining circulation at PC Authority, the role his journalism played in the battle against video game classification, as well as his epic NBN pieces, which were the centre of so much attention — both good and bad.
 
The bad, of course, were accusations that as a journalist at a public broadcaster, Ross wasn’t fulfilling his role of writing objectively about the project. That turned into a Media Watch controversy that even roped in now-Prime Minister Malcolm Turnbull. It’s an experience Ross described as “incredibly hurtful”.
 
“I learnt a lot about stress, anxiety and depression when Media Watched lied about that, and it was certainly the biggest low point of my career, and I don’t think I can ever forgive them,” Ross said. “However, I’m glad I was able to leave the ABC with my integrity intact.”
 
Ross hasn’t ruled out a return to journalism at some point down the track, but equally it’s not something he’s giving any active consideration to. He’ll remain at PC World for the next four weeks, where he’ll be focused on getting whoever takes over the position, trained up for the role.

“There aren’t too many reviewers out there with a lot of SEO experience, so the sooner we can get someone on board, the more help I can give them brushing up their skills in that area,” he said.
 
The position involves overseeing IDG’s two B2C mastheads, PC World and Good Gear Guide, with requirements as follows: 
 
  • Proven ability to review technology products.
  • An understanding of SEO and how to create content that is fundamentally justified by the Google-related traffic it brings in.
  • Ability to self-edit and publish grammatically-correct content without any other proof reading.
  • Be able to work with the commercial team, helping generate leads and building industry relationships without compromising editorial integrity.
  • Have a strong relationship with Australian technology industry and PR.
  • Ability to commission and edit third-party-written content.
  • Ability to write separate advertorial and custom content for the publisher and their clients.
  • Have moderate photography skills including editing.
  • Familiarity with Google Analytics.
  • Be able to work with a multimedia-rich Content Management System.

Membership privileges

  • Read and comment an all stories
  • Weekly digest of media and PR news (optional)
  • Post media releases to PRWire newswire
  • Advertise job vacancies
  • List your business in our PR directory


Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.

More Media News

Aussie version of men’s fashion mag ICON looms

By Jonas Lopez in Media News on

ICON, one of Italy’s leading men’s fashion magazines, is launching an Australian edition.

Grace Publishing announced that a digital version is available this month, with the biannual print edition to debut in October 2018. The Australian edition is also the first ICON edition to be released in English.

Style expert Kim Payne has signed on as the magazine’s fashion director. Fashion blogger Roberto Malizia, fitness trainer Jono Castano, and fashion blog team The Hounds are coming aboard as exclusive contributors.

“No brand can rely on two season collections a year to stay relevant, especially with our attention spans these days. Popular culture, garage designs, and Instagram are showcasing gender-neutral silhouettes, styles and trends on the daily.

“The regressive delineation of women’s wear versus men’s wear is thinning and ICON’s role is to continue to drive the men’s wear culture forward at this pace with best in class conten

Agricultural Media to close Canberra offices

By Jonas Lopez in Media News on

Fairfax Media is closing down the Canberra bureau of Agricultural Media.

Agricultural Publishing group managing editor Brad Cooper said current bureau chief Colin Bettles is leaving the company on May 3, 2018.

The bureau’s federal political coverage responsibilities will be placed on current company national issues writer Michael Foley, who will start on May 6, 2018, as the new national rural affairs reporter.

Foley will still report to National Agricultural News Editor Penelope Arthur in Melbourne and will travel to Canberra as needed.

Chadd to manage ABC Classic FM and ABC Jazz

By Jonas Lopez in Media News on

ABC Radio has installed Toby Chadd as ABC Classic FM and ABC Jazz’s new content manager, after several years as label manager for both stations.

He took on both assignments starting on April 9, 2018. His remit will also include creating training materials with the network’s digital team, as development manager.

Chadd takes over at ABC Jazz from Matt Dewey, who has been promoted to music director. His predecessor at ABC Classic FM, Richard Buckham, will take over ABC Arts.

“Toby has actively worked with the Classic and Jazz content teams on many award- winning recording projects. He enjoys strong relationships with all of our external musical partners, orchestras and opera companies. He’s done some exceptional work to strengthen our key partnerships in his current role as Classic’s Development Manager, and I know he’ll achieve a very smooth transition into his new role,” said ABC music chief Chris Scadden.

Vella logs out at Lifestyle.com.au

By Jonas Lopez in Media News on

Katrina Vella has finished up being Lifestyle.com.au’s editor.

She stepped down on April 4, 2018, after almost three years at the helm.

Current Lifestyle.com.au managing editor Tiffany Dunk has taken over all correspondences addressed to Vella, who also agreed to do freelance assignments for the website.

Stay updated with Vella on LinkedIn.

Bowden freelance in NYC

By Jonas Lopez in Media News on

Ebony Bowden has begun doing freelance work in New York City, USA.

She travelled to the US after wrapping up affairs in Melbourne as reporter for The Age.

Although Bowden is now available for various assignments, ABC tapped her to do breaking news analyses for live radio show Overnights.

Follow Bowden on LinkedIn and Twitter at her handle @ebonybowden.

AP&P reportership changes hands

By Jonas Lopez in Media News on

The reporter job at trade magazines Australasian Paint and Panel (AP&P) and Ragtrader has had a changing of the guard with Cameron Findley (pictured, right) coming in to succeed Josh McDonnell (pictured, left).

Australasian Paint and Panel’s parent firm, Yaffa Media, stated that McDonnell was reassigned to AdNews. He had been with the two mastheads since November 2016.

Follow Findley and McDonnell on LinkedIn.

Maguire to edit SMH and The Age

By Jonas Lopez in Media News on

Fairfax Media’s Tory Maguire has become the Sydney Morning Herald and The Age’s new national editor.

Maguire landed the assignment following the end of HuffPost Australia’s partnership with Fairfax Media late last year. She was the HuffPost’s editor-in-chief for two years.

Her remit now covers federal politics, business and international coverage for the above papers. She is slated to begin on April 16, 2018, and will report to Australian Metro Publishing group executive editor James Chessell.

“Tory is an outstanding journalist with around two decades’ experience editing and reporting news and federal politics. She is a proven leader in digital publishing with an excellent track record of leading newsrooms and producing engaging journalism. Our newsrooms will benefit greatly from Tory’s expertise,” said Chessell.

Follow Maguire on LinkedIn and Twitter.

More News latest

Girl PR turns to Girl Communications
Sydney agency Girl PR has a new name.

Ogilvy Impact scores back-to-back IABC Gold Quill win
Ogilvy Impact bats a second IABC Gold Quill homerun.

Daylight Agency welcomes new staff
The Daylight Agency has hired four fresh faces.

Filtered Media opens new social-enterprise department
Filtered Media is going into the social-enterprise communications circuit. ... Show more

WPP AUNZ welcomes new Ogilvy CommonHealth Australia GM
Kristina Luburic is Ogilvy CommonHealth Australia’s new general manager. ... Show more