The Herd Agency acquired by Publicis CommunicationsBy Craig Daveson in Marcoms News on Monday, 03rd July 2017 at 11:07am
From left to right: Agency heads Stuart Wragg, Lewis Shields, Katarina Farrell; CEO Vanessa Liell; Founder Jamie Verco; and Publicis Communications ANZ CEO Michael Rebelo.
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PR outfit WhiteGREY Sydney has joined forces with the Australian arm of Swedish automaker Volvo for a new environmental campaign, called The Living Seawall.
A joint undertaking by whiteGREY, Volvo Car Australia, the Sydney Institute of Marine Sciences, and Reef Design Lab as part of the UN’s World Environment Day initiative, The Living Seawall comprises concrete tiles arranged in a pattern resembling the roots of the mangrove tree, which was once present in Sydney Harbour. The tiles themselves are made of reinforced concrete inlaid with fully-recycled plastic fibres.
“Sustainability and innovation are at the core of Volvo’s brand philosophy and the Living Seawall reinforces Volvo’s commitment to tackling ocean plastic pollution,” said whiteGREY national executive creative director Chad MacKenzie.
“Solving the problem of plastic requires a truly innovative approach to creativity. In collaboration with SIMS and Reef Design Lab we came up with
WPP AUNZ sets up research management teamBy Jonas Lopez in Marcoms News on Thursday, 07th June 2018 at 2:31pm
WPP AUNZ has established a special panel management company under the Data Investment Management Group, called Research Profile.
The new business is designed to undertake associated research activities for specific clients. Research Profile’s first assignment is to manage the research panel for Red Planet, which analyses data from Qantas Loyalty to draft consumer marketing analyses and behavior.
Former Research Now client development manager Spike Games comes aboard Research Profile as its new Business Development Director.
“We’ve been working together for over 12 months to refine the Red Planet research panel. The panel engagement and representation is unrivalled given the broad take up of the Qantas Frequent Flyer program.
“We are seeing response rates significantly above industry averages. Gaining access to rich profiles and verified respondents coupled with large scale consumer and B2B reach is increasingly valuable in this market,” said Data Inve
Ogilvy PR Australia under new nameBy Jonas Lopez in Marcoms News on Wednesday, 06th June 2018 at 1:54pm
WPP AUNZ agency Ogilvy PR Australia has completed a rebranding that resulted in a change of business name to opr and going out of the Ogilvy network as a new company under the WPP AUNZ umbrella.
Under the new setup, Ogilvy PR Australia’s mission and vision, and the client list remains as they were. opr will still handle Ogilvy’s Australian PR work and collaborate with Ogilvy’s APAC network. Richard Brett continues as CEO. The opr branding will be evident in associated materials such as the website and credentials.
Ogilvy PR Australia’s Pulse, Howorth and Parker & Partners remain as specialist outfits. Ogilvy PR Health becomes opr health, and Ogilvy Impact is renamed as opr Employee Experience.
“The opr brand provides a new position in the marketplace, the business otherwise continues as usual. It will continue to service our outstanding and market-leading clients, our talented team will continue to provide best-practice communications campaigns and
Horizon scores government and consumer clientsBy Jonas Lopez in Marcoms News on Wednesday, 06th June 2018 at 1:44pm
The Horizon Communication Group is up for more activity, with a new series of clients in both the private sector and the national government.
For the private sector, the agency earned a communications service deal with genomics firm Microba, which is known for a testing kit that helps users with assessing the health status of their gut. The objective is to educate the public on using Microba to assess their condition and approach their physician on what to do next.
Horizon’s government client list now includes NSW Local Land Services, Soil Conservation Services NSW, and North Coast Local Land Services, with marketing communication plans and a stakeholder engagement strategy part of the service remit.
Horizon will also run the NSW Environment Protection Authority’s Love Food Hate Waste campaign, which aims to eliminate food wastage as often seen in households and businesses such as restaurants. Horizon’s biggest coup in this round, though, is landing a multi-year r
Taurus launches new video serviceBy Jonas Lopez in Marcoms News on Monday, 04th June 2018 at 2:37pm
PR/communications agency Taurus Marketing has joined forces with Sydney videography/animation house BéZIER to establish a new video service partnership.
Under the partnership, BéZIER co-founders Sebastien Phillips and Juris Malasenoks will contribute their skillsets to various Taurus projects. These include drone videos, 2D/3D animations, event-coverage video, and still photography. Both Phillips and Malasenoks have strong backgrounds in video and animation.
“Taurus understands not only what a client wants but what they need to get there, identifying to us the best form of digital media to create. This attention to business objectives provides the wand in our creative magic," said Malasenoks of the new opportunity.