The Herd Agency acquired by Publicis Communications

By Craig Daveson in Marcoms News on
Publicis Communications has announced the purchase of The Herd Agency today, which includes major comms practices N2N Communications, Touch Creative and Fuel Communications.
 
As part of the acquisition, The Herd Agency will now be known a Herd MSL and joins Publicis Group’s network of over 3,100 staff in more than 100 offices worldwide.
 
MSL is the strategic communications and engagement group of Publicis, with the Herd MSL acquisition serving as a launch for the brand in Australia.
 
“This is an incredibly exciting time for our agency and our industry.” said Herd Agency founder Jamie Verco.
 
“As part of Publicis Communications, we have an outstanding opportunity to combine our strength in public relations and communications with one of the world’s global creative leaders.
 
“Our growth has been driven by our capacity to respond to the changing needs of the market with creativity and agility. What excites us most is our cultural fit and shared vision to deliver world-class integrated campaigns for diverse and ambitious brands.”
 
Publicis Communications ANZ CEO Michael Rebelo said that the acquisition will allow his company to offer fully integrated PR services in the ANZ region.
 
“It couldn’t be timelier to expand our capabilities and award-winning talent base in ANZ. We’re optimistic about the new possibilities and opportunities this will bring to our respective clients,” said Rebelo
 
MSL global CEO Guillaume Herbette added that he is thrilled to bring the MSL brand to Australia as part of the acquisition.
 
“Our outstanding new colleagues will fit right into our diverse network, as we together strive to build influence and deliver impact for our clients,” said Herbette.

From left to right: Agency heads Stuart Wragg, Lewis Shields, Katarina Farrell; CEO Vanessa Liell; Founder Jamie Verco; and Publicis Communications ANZ CEO Michael Rebelo.

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Tech Leaders 2018 launches

By Philip Sim in Marcoms News on
MediaConnect’s 2018 Tech Leaders Forum will be held at the Crowne Plaza Resort, Hunter Valley on September 2nd and 3rd.
 
The events will bring together 30 of Australia and New Zealand’s most influential technology journalists and influencers to hear from leading vendors, analysts and policy makers to debate key issues facing the ICT sector.
 
Tech Leaders 2018 is broadly themed around the idea that: “The Future is Now”, recognising how advanced technology like artificial intelligence, big data, ultra high-speed communications, automation & robotics, virtual & augmented realities, and the like have moved from the realm of sci-fi and R&D into the hands of consumers, businesses and government.
 
Tech Leaders will aim to explore both the promise of these technologies, as well as the challenges that will be faced by businesses and our broader society, as these technologies mature and become wide-spread.
 
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NEC’s Coombes joins NextDC

By Phil Sim in Marcoms News on
Angela Coombes, former corporate communications manager at NEC, has shifted to data centre provider NEXTDC, as head of corporate communications and media.
 
The new role brings to an end a seven-year stint at NEC, during which time the company’s brand underwent a dramatic shift as it repositioned itself from product-centric telephony provider to an ICT services firm.
 
The Brisbane-based Coombes will remain up north in her new role, which she described as having a  broader remit than her NEC position, encompassing internal, external and strategic communications.
 
“PR and media relations are only a part of this role, and while there is still going to be a lot of importance placed on building relationships with media, it’s also going to involve a lot of different activities with various stakeholders including internal communications, industry associations and analysts,” she said.
 
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WhiteGREY handles new Volvo campaign

By Jonas Lopez in Marcoms News on

PR outfit WhiteGREY Sydney has joined forces with the Australian arm of Swedish automaker Volvo for a new environmental campaign, called The Living Seawall.

A joint undertaking by whiteGREY, Volvo Car Australia, the Sydney Institute of Marine Sciences, and Reef Design Lab as part of the UN’s World Environment Day initiative, The Living Seawall comprises concrete tiles arranged in a pattern resembling the roots of the mangrove tree, which was once present in Sydney Harbour. The tiles themselves are made of reinforced concrete inlaid with fully-recycled plastic fibres.  

“Sustainability and innovation are at the core of Volvo’s brand philosophy and the Living Seawall reinforces Volvo’s commitment to tackling ocean plastic pollution,” said whiteGREY national executive creative director Chad MacKenzie.

“Solving the problem of plastic requires a truly innovative approach to creativity. In collaboration with SIMS and Reef Design Lab we came up with

WPP AUNZ sets up research management team

By Jonas Lopez in Marcoms News on

WPP AUNZ has established a special panel management company under the Data Investment Management Group, called Research Profile.

The new business is designed to undertake associated research activities for specific clients. Research Profile’s first assignment is to manage the research panel for Red Planet, which analyses data from Qantas Loyalty to draft consumer marketing analyses and behavior.

Former Research Now client development manager Spike Games comes aboard Research Profile as its new Business Development Director.

“We’ve been working together for over 12 months to refine the Red Planet research panel. The panel engagement and representation is unrivalled given the broad take up of the Qantas Frequent Flyer program.

“We are seeing response rates significantly above industry averages. Gaining access to rich profiles and verified respondents coupled with large scale consumer and B2B reach is increasingly valuable in this market,” said Data Inve

Ogilvy PR Australia under new name

By Jonas Lopez in Marcoms News on

WPP AUNZ agency Ogilvy PR Australia has completed a rebranding that resulted in a change of business name to opr and going out of the Ogilvy network as a new company under the WPP AUNZ umbrella.

Under the new setup, Ogilvy PR Australia’s mission and vision, and the client list remains as they were. opr will still handle Ogilvy’s Australian PR work and collaborate with Ogilvy’s APAC network. Richard Brett continues as CEO. The opr branding will be evident in associated materials such as the website and credentials.

Ogilvy PR Australia’s Pulse, Howorth and Parker & Partners remain as specialist outfits. Ogilvy PR Health becomes opr health, and Ogilvy Impact is renamed as opr Employee Experience.

“The opr brand provides a new position in the marketplace, the business otherwise continues as usual. It will continue to service our outstanding and market-leading clients, our talented team will continue to provide best-practice communications campaigns and

Horizon scores government and consumer clients

By Jonas Lopez in Marcoms News on

The Horizon Communication Group is up for more activity, with a new series of clients in both the private sector and the national government.

For the private sector, the agency earned a communications service deal with genomics firm Microba, which is known for a testing kit that helps users with assessing the health status of their gut. The objective is to educate the public on using Microba to assess their condition and approach their physician on what to do next.

Horizon’s government client list now includes NSW Local Land Services, Soil Conservation Services NSW, and North Coast Local Land Services, with marketing communication plans and a stakeholder engagement strategy part of the service remit.

Horizon will also run the NSW Environment Protection Authority’s Love Food Hate Waste campaign, which aims to eliminate food wastage as often seen in households and businesses such as restaurants. Horizon’s biggest coup in this round, though, is landing a multi-year r

Taurus launches new video service

By Jonas Lopez in Marcoms News on

PR/communications agency Taurus Marketing has joined forces with Sydney videography/animation house BéZIER to establish a new video service partnership.

Under the partnership, BéZIER co-founders Sebastien Phillips and Juris Malasenoks will contribute their skillsets to various Taurus projects. These include drone videos, 2D/3D animations, event-coverage video, and still photography. Both Phillips and Malasenoks have strong backgrounds in video and animation.

“Taurus understands not only what a client wants but what they need to get there, identifying to us the best form of digital media to create. This attention to business objectives provides the wand in our creative magic," said Malasenoks of the new opportunity.

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